“Things Can Only Get Better” was the title of a 1985 anthem by mop haired Brit Pop icon Howard Jones (not to be confused with D:Ream another Brit band who also had a hit with the same title in 1993 which became the theme tune to New Labour’s momentous election win in 1997 that put Tony Blair in power in the UK for over a decade)…….
Although nobody was bouncing around singing or dancing in the aisles at this years Docville 2017 – International Networking Event for the Information Management Industry conference, there sure was a more positive outlook and some real world examples of growth, success and things just getting better I guess.
The conference was held this week in Brussels. Michael Ziegler and Heiner van den Berg did a great job hosting and preparing the event and making it a true networking event and not just endless presentations from sponsoring vendors. I was asked to keynote again this year and took a more upbeat approach than in 2016. I focused on growth strategies for vendors and ISV’s in the ECM, BPM and IM space, and offered some insights and advice on how best to move forward and be successful. The keynote preceded the 15 roundtables that are run continuously throughout the rest of the day and the conference concluded with a series of short summaries of the roundtable findings accompanied by some predictions.
Some key highlights from the roundtable summaries included:
- Digital Transformation – the biggest challenge is getting employees within the vendor community to engage in the change process needed – not necessarily convincing customers.
- New Solution Selling Model – vendors believe that to grow in the digital transformation world they need a new, more virtual sales process with inside sales, multi-channel marketing tactics and nurturing campaigns based on content marketing disciplines.
- GDPR – it’s scary and most people don’t really know what it is even though it’s a year from becoming law in the EU with fines of up to 4% of total revenue for infringement.
- ECM or Content Services? – the audience was split on whether this was an important distinction and definition change in the market or just Gartner trying to make more money from a moribund market segment.
- Product Portfolio and Branding – it was estimated that in the next 2-3 years 50% of vendors in the community will significantly change their product portfolio (buy or build) or rebrand… or both.
Attendance was strong, I would estimate over 100 attendees for sure and the quality of attendee and dialog seemed to be better than last year when my keynote was a “wake up and smell the coffee” message. Also about 30% of attendees were attending Docville for the first time which is a really positive trend. New vendors and solutions providers coming into the market is a healthy sign. I had one conversation with an incredibly enthusiastic vendor who was building a great new product and wanted to raise money and expand as quickly as possible. It wasn’t like a Silicon Valley event with VC’s jumping all over Stanford MBA’s but it was a positive vibe and I think the ECM community in Europe may just have turned a corner.
And as Howard Jones said in his rendition of Things Can Only Get Better…
Future dreams we have to realize
A thousand skeptic hands won’t keep us from the things we plan
Lets hope the dreams of the attendees at Docville this week will all come true!
Founder and Managing Partner