The UNDRSTND Group Team
The founders of UNDRSTND have decades of combined operational experience in corporate development, sales, product marketing, marketing communications, professional services and mergers and acquisitions.
We can improve your growth and profitability with solid advice and innovative programs that efficiently accomplish your goals and increase the valuation and attractiveness of your organization in the market and to potential investors. Every UNDRSTND Group partner has served in C level positions in leading software and services companies and together they have been responsible for over $300mn in value of acquisitions of software & services companies and in excess of $2bn in exits.
Brent is a 30+ year high-tech sales and marketing veteran with 20+ years in leadership roles. He has spent the last 19 years in the Enterprise Content Management (ECM) industry leading global sales and marketing organizations and initiatives for both FileNET and IBM. Brent has particular expertise in uncovering and positioning the value of a wide range of ECM Solutions for large corporations around the world and is a frequent speaker on this topic. He is also known for successfully driving comprehensive sales and go-to-marketing change initiatives having worked with industry leading consulting organizations to plan and implement programs to transform sales models, organizations, messaging, training and individual sales productivity. Brent has significant experience in M&A efforts having played a key role in the strategic planning, due diligence and integration of a number of acquisitions over the past 10 years. Brent has a BA in Computer Science from the University of Texas at Austin and resides in Dallas, TX
Thomas S. Senger
Thomas is an IT Executive with significant international sales leadership expertise and a proven track record to spearhead, deploy and execute business strategies. Having lived and worked in EMEA, Asia Pacific and the U.S., Thomas has established proficiency in turnaround management including mergers, acquisitions as well as divestitures at both larger companies as well as start-ups.
From 2008 until 2015, Thomas held the position of SVP Software and Solutions at Kofax where he transitioned a purely channel-oriented business into an industry leading Enterprise SW play, setting benchmarks for robust sales growth and profitability. Prior to Kofax, Thomas held several international management positions at HP Software, Peregrine Systems, Realtech, Siemens Business Services, Oracle and Nixdorf Computer.
In addition to being a co-founder and Managing Partner of UNDRSTND, Thomas serves as Operating Partner to a Private Equity firm and as Non-Executive Director and advisor at privately held companies. He currently lives in Frankfurt, Germany.