IF “ENTERPRISE CONTENT MANAGEMENT” IS DEAD, WHAT HAPPENS NOW?
There has been increased debate over the fate of Enterprise Content Management (ECM). The industry has seen continued consolidation by major vendors while smaller vendors have moved their focus away from the traditional definition of ECM. This has left many of the industry’s solution providers and Independent Software Vendors (ISV’s) wondering how to survive and grow during these uncertain times.

EMERGING TRENDS
Due to the rapid growth in the volume and complexity of content, today’s businesses need to do more than just capture documents and use workflow to process them. They need to automatically extract all relevant data as it enters their organization and integrate that information into every task and step. By doing so, businesses can gain insight through analytics and artificial intelligence tools, and begin to leverage robotic process automation (RPA) to massively automate labor-intensive processes.

EMBEDDING COMPLIANCE IN ALL BUSINESS PROCESSES
Increased focus on information and process compliance following the Global Finan- cial Crisis of 2008-09 has led to a higher level of regulation and oversight. The intro- duction of the EU General Data Protection Regulations (GDPR) in 2018 will bring an even higher level of inspection of corporate and governmental processes.

CHANGING BUYER BEHAVIORS … ARE YOU READY?
Buyers have built new business strategies over the last 3 years that call for reducing costs and growing revenue through digital business initiatives. These strategies are now turning into budgeted and resourced projects that need new technology and solutions to achieve their goals. These projects use a new narrative to describe busi- ness processes and how best to engage and retain customers — content services based solutions need to pivot to match these new business needs.

WHY DO SOMETHING? – BECAUSE YOUR SALES TEAM NEEDS HELP
To stay competitive it is extremely important that your sales messaging be customer-centric, outcome-oriented and value-focused. To that end, there are four checks you can conduct to see if your sales messaging is on target.

TIME IS OF THE ESSENCE… YOU NEED TO ACT NOW!
A major shift in how content-centric solutions are perceived and communicated is taking place in the market. Some ECM vendors and ISV’s have already made dra- matic changes and moved to new Cloud, SaaS, and Mobile models for pricing and deployment. Cognitive Computing and Predictive Analytics along with Integrated Content Delivery are changing User Experience, eCommerce, and targeted vertical solutions. In addition, vendors like IBM, Google and the native, “born-in-the-cloud” vendors like SalesForce.com, BOX, Dropbox, Slack, and others have changed the content landscape forever.

LET’S DISCUSS YOUR OPTIONS
We would be more than happy to sit down with you to show you how the UNDRSTND Group can help you PREPARE, PERFORM, and EXIT your business.