If you haven’t already seen it, here is the link to Brian Halligan’s recent Harvard Business Review article on how we need to apply a different approach to creating sales & marketing momentum and how changes in buyer behavior demand that we change our processes and engagement models to ensure continued revenue growth. Great read, […]
Recently I have been reflecting on the challenges of running a successful small/medium size software and services company in the B2B space. Many of our clients fall into this category – founded by smart enthusiastic leaders who didn’t fit into big companies! These leaders are keen to prove their worth by creating interesting products and […]
To read our latest views on the Information Management market and the evolving role for Content Services and Robotic Process Automation (RPA) – download our presentation from the recent AIIM & Nuxeo Webinar here >> https://www.slideshare.net/MartynChristian/undrstnd-group-aiim-nuxeo-webinar-information-management-solution UNDRSTND Group – AIIM & Nuxeo Webinar – Information Management Solution from Martyn Christian
Over the years I have seen some great examples of what I call “Market Momentum” – this is when the needs of businesses are deliberately accelerated by vendors into a storm of interest, marketing excitement, showcase customer success and sometimes, just sometimes, not always…. a little bit of overblown hype! I remember the early […]
The state of the art in marketing practices continues to evolve at a breakneck pace in our social, mobile, viral, info-tainment, personalized experience and short attention span driven world. And the small software and services companies that we work with at UNDRSTND Group are finding it challenging to keep up. So, let’s think about […]
In Brave New World by Aldous Huxley set in AD 2540 a new world order has emerged while older, lower castes struggle to find their identity. I cite this book and author because for the past 18 months or so I have been blogging and speaking at conferences about the need for the digital […]
Control Your Destiny – Or Let Someone Else Do It for You LEARN MORE
“Things Can Only Get Better” was the title of a 1985 anthem by mop haired Brit Pop icon Howard Jones (not to be confused with D:Ream another Brit band who also had a hit with the same title in 1993 which became the theme tune to New Labour’s momentous election win in 1997 that […]
Margaret Thatcher once said “Standing in the middle of the road is very dangerous; you get knocked down by the traffic from both sides.” Today, Day 2 at AIIM17 Conference, I felt a bit like I was standing in the middle of the road! The day started with a compelling and motivational presentation from Cheryl […]
The lyrics for the famous Beatles song “Revolution” sung with such angst by a young John Lennon may have pre-dated our current political upheavals and unexpected changes but now, just as then, it is a great question to ask! John Mancini started his keynote here at the AIIM17 Conference in Orlando today with a reflection […]
ECM IS DEAD, LONG LIVE CUSTOMER EXPERIENCEApril 4, 2019 - 3:41 pm
HubSpot CEO HBR Article – Replacing the Sales Funnel with the Sales FlywheelNovember 24, 2018 - 11:19 am
Make sure you don’t end up working for “The Man” again…. tips for entrepreneurs and software visionaries!November 14, 2018 - 5:18 pm