Entries by Martyn Christian

Make sure you don’t end up working for “The Man” again…. tips for entrepreneurs and software visionaries!

Recently I have been reflecting on the challenges of running a successful small/medium size software and services company in the B2B space. Many of our clients fall into this category – founded by smart enthusiastic leaders who didn’t fit into big companies! These leaders are keen to prove their worth by creating interesting products and […]


Modernizing Your Information Management Solutions

To read our latest views on the Information Management market and the evolving role for Content Services and Robotic Process Automation (RPA) – download our presentation from the recent AIIM & Nuxeo Webinar here >> https://www.slideshare.net/MartynChristian/undrstnd-group-aiim-nuxeo-webinar-information-management-solution     UNDRSTND Group – AIIM & Nuxeo Webinar – Information Management Solution from Martyn Christian

Inside the Tornado – Market Momentum is a Beautiful Thing

  Over the years I have seen some great examples of what I call “Market Momentum” – this is when the needs of businesses are deliberately accelerated by vendors into a storm of interest, marketing excitement, showcase customer success and sometimes, just sometimes, not always…. a little bit of overblown hype! I remember the early […]

Marketing on a Small Budget in Today’s World? Yes, It’s Possible!

  The state of the art in marketing practices continues to evolve at a breakneck pace in our social, mobile, viral, info-tainment, personalized experience and short attention span driven world.  And the small software and services companies that we work with at UNDRSTND Group are finding it challenging to keep up.  So, let’s think about […]

Brave New World

  In Brave New World by Aldous Huxley set in AD 2540 a new world order has emerged while older, lower castes struggle to find their identity. I cite this book and author because for the past 18 months or so I have been blogging and speaking at conferences about the need for the digital […]

Things Can Only Get Better………..

  “Things Can Only Get Better” was the title of a 1985 anthem by mop haired Brit Pop icon Howard Jones (not to be confused with D:Ream another Brit band who also had a hit with the same title in 1993 which became the theme tune to New Labour’s momentous election win in 1997 that […]