UNDRSTND Group was formed by the Information Management industry’s most experienced business leaders & strategists to help software & services companies in the digital content and customer experience management market realize their ultimate potential.
By helping organizations using our unique methodology and approach, UNDRSTND ensures you accelerate growth, achieve maximum profitability and build long term value for shareholders.
UNDRSTND combines the strategy, product positioning and sales acceleration capabilities of a management & marketing consultancy with the value creation skills of an M&A advisor, ensuring you exit with the highest potential valuation.
By creating a compelling value proposition for customers, partners, investors and potential acquirers UNDRSTND can help you accelerate your organizations performance and achieve your potential
Over the last 30 years, our founders have had front line, real-world experience of working with companies like IBM, EMC, Microsoft, HP, FileNet, Kodak, Kofax and others to help create and grow the Information Management industry. We have extensive, real world experience in sales, marketing, finance and operations and have lead the acquisition and sale of over 30 companies in the digital content and related market segments– we know what is needed to position and grow organizations and build long term shareholder value
We have deep domain expertise in the strategy and operations of software and services businesses. Whether it’s your SaaS, Cloud or Mobile solutions, or your planning, project management and implementation services – we understand what you do for your customers and how you run your business.
A new generation of App developers are automating customer experience related business processes (feedback, surveys, claims, new business, customer service, loyalty programs) and finding they need to manage inbound and outbound digital content and associated metadata and processes – they have a choice to build new IP or acquire proven technology, solutions and talent from existing vendors – we believe there is a significant opportunity to bring together existing Information Management organizations with the new generation of App software developers.
We execute our methodology with the highest possible commitment to ethical and professional business practices and focus on establishing a strategic partnership with our clients which can bring significant value to their businesses over many years.
Meet the Team
We are a team of dedicated professionals, ready to do what ever it takes to make your business grow