UNDRSTND Group combines the strategy, product positioning and sales acceleration capabilities of a management & marketing consultancy with the value creation skills of an M&A advisor, helping you operate your business more profitably and build long term value for shareholders.


UNDRSTND helps organizations expand locally or globally by improving your go-to-market plan, optimizing your sales investment and building growth initiatives that work in complex solution selling environments.


UNDRSTND helps you increase profitability, build value in your organization and create a compelling value proposition for customers, partners, investors and potential acquirers.

Get a handle on the disruptive changes in the ECM market — as well as the changes in buyer behavior that will effect your business. Download our most recent white paper entitled “Understanding The Emerging Market For Content Services And Corresponding Changes In Buyer Behavior”



Martyn Christian

Martyn Christian

Managing Partner
Brent Bussell

Brent Bussell

Managing Partner
Michael Burzynski

Michael Burzynski

Managing Partner
Thomas S. Senger

Thomas S. Senger

Managing Partner

Fred Monjazeb

Fred Monjazeb

Co-Founder & Advisor

What others say about us

Phil Hagen

“We engaged with UNDRSTND Group in 2014 to facilitate our long term business planning. Key in our decision was the deep industry knowledge they brought from the US and UK markets, as we sought to learn from their global experience. We were immediately impressed by the targeting of key strategic and operational issues within our business, and practical advice to improve our short and long-term performance. We look forward to continuing to leverage the deep skills and extensive network of contacts in the years ahead.”

Phil HagenCEO, Insight 2 Value Ltd.
Heath Davies

“I’ve worked with Martyn for over a decade on multiple assignments with multiple companies. My most recent engagement focused on presenting a complex innovative solution to an audience of high technology vendors. Martyn ran an excellent process and ultimately produced a report used for our investment committee.”

I will always reach out to him if the project has a UK/US bias which allows Martyn to call upon his extensive industry network.”

Heath DaviesCEO, Clearswift
Chris Russell

“eDigitalResearch needed to find a strategy to help us better position our company to be seen as a SaaS provider not just a consulting services agency – UNDRSTND Group understood our challenge, looked at alternative strategies and made recommendations that we could implement quickly”

Chris RussellJoint Executive Chairman, eDigitalResearch
David Alonso

”UNDRSTND Group have helped TrackerRMS effectively position our business for growth and profitability. They helped us prepare the content we needed to raise capital and in doing so helped us better position ourselves with investors, strategic partners and potential clients. As our growth has accelerated UNDRSTND Group’s advisory services and support for our long term strategic goals has been excellent – they are software experts, they understand SaaS revenue models and are well connected to the financial and market research analysts that we need to access to build our credibility as a small but fast growing company.”

David AlonsoFounder & CEO Tracker RMS
 Allen Morgan

“Altien has worked with UNDRSTND Group since 2015. They have been instrumental in helping us reposition our company and value proposition for the rapidly changing technology demands of the legal sector. Through diligent research, subject matter expertise in digital content and process management and a thorough understanding of what it takes to sell and execute in a competitive software solutions market, UNDRSTND Group have been a valuable partner as we drive growth and success for our company.”

Allen MorganFounder and CTO, Altien Ltd
Bruce Orcutt

“We engaged UNDRSTND Group to help inspire and enable our sales and partner channels at our annual ABBYY Technical Summit Conference related to opportunities in Digital Transformation.  Focusing on solutions, customer expectations and field level execution, the training from UNDRSTND Group will have a direct impact on our global success going forward. We were impressed by UNDRSTND’s knowledge of the market, techniques for quickly enabling sellers and a keynote that generated the excitement and motivation to go out and make the ABBYY digital business vision a reality”

Bruce OrcuttSVP Product Marketing, ABBYY

Our Experience